Sensing urbanites’ hunger for locally grown produce, Gotham Greens seized an opportunity to turn cities’ abundant rooftops into farms. Here, Co-Founder and CFO Eric Haley shares how the company got its start and landed on the shelves (and roof!) of Whole Foods Market.
School lunch. It's the bain of many parents' existence. While the cafeteria offering is often light on nutrition, packing a healthy alternative is a drag. Seeing a gap in the market, Red Rabbit decided it could do better. Here, COO Jackie Walters talks about how the company is transforming lunch in schools across NYC.
Wondering how to generate consistently good content for your business? Take a listen to Hungry Marketing's podcast, courtesy of Mazars.
When Andy Jacobi and Ricky King set out to open a restaurant they sought to solve a conundrum: Could they turn the taste for slow food into a quick lunch option? The answer now exists in the form of Untamed Sandwiches, which has branches in midtown and DUMBO and a third set to open this summer,. While King was busy braising, Jacoby sat down to tell Hungry how it all started and why location is everything.
Food entrepreneur and venture capitalist Kimbal Musk -- yes, Elon's brother -- seeks to seize control of the food supply from the industrial food complex. Through his venture, Square Roots, Musk and co-founder Tobias Peggs, are betting that the future of growing food lies in vertical urban gardens housed in shipping containers. Recently Peggs discussed their vision and plans for success.
Brother and sister duo Daniel and Rebecca Dengrove just scored a major victory. Their company, Brewla Bars, maker of ice pops from naturally brewed ingredients, was recently acquired by Ruby’s Naturals. Here Daniel Dengrove talks about how he and his sister found their niche in a saturated market and why they decided to sell.
Finding the right source of funding for a food and beverage business is no cake walk. Whether your small business is a startup or an established company looking to expand, securing a traditional bank loan may not be the answer.
Could there be a more seductive name for salty and sweet cookie concoctions than Legally Addictive? But as Laura Shafferman, founder of Legally Addictive Foods, knows, there’s more to business than a great moniker. We sat down with Shafferman to find out how she launched her business and why she decided to take on a big name partner.
Shamus Jones is a man of strong convictions. He believes in workers’ rights and artistry in everything he does. His ethos is on display in Brooklyn Brine, a six-year-old company that takes pickling and condiments to a new level. Through unique formulas like Whiskey Sour Pickles, a $16-an-hour wage, and partnerships with Finger Lakes Distilling and Dogfish Head Craft Brewery, Shamus is building a just pickle kingdom that extends as far as Australia and Japan. Recently, Hungry Marketing had the pleasure of chatting with Jones about his vision and success.
Ronna Welsh is the owner of Purple Kale Kitchenworks, a Brooklyn culinary studio that teaches strategies for ingredient-driven, zero-waste improvisational cooking. Last year, Welsh stirred up a feeding frenzy among eight publishers, who bid on her cookbook proposal She signed with Rux Martin Press, an imprint of Harcourt Houghton Mifflin, and is now hard at work cooking up chapters of her still unnamed book, due out in spring 2018.
Enjoy this 3-minute podcast with tips for creating content that will drive customers to the checkout line: http://bit.ly/2e3ojwJ
It started with an obsession over beef jerky and a group of college buddies tinkering with recipes. Then came a write-up in New York Magazine and SlantShack Jerky went from a stand at Greenpoint Market to the grocery aisles at Whole Foods. Hungry spoke with David Koretz, CEO, about organic growth, the importance of brand authenticity, and challenges with profitability.
Finding the best funding sources for your small business depends upon many factors. The key to determining the right capital for your small business is which stage of growth your business is in. As you move from start up to growth stage, your small business financing needs and the funding sources available to you change. Excelsior Growth Fund calls this “moving up the capital continuum.” Read more to determine the best options for funding your small business.
Romy Raad and Natalie Neumann's foray into the food business started with an idea for a meal delivery company. But over time they refined their idea until they landed on Metabrew, a coffee-based energy drink that is both vegan and paleo. During a break from bottling, Raad shared the ups and downs of bringing a beverage to market and the joys of finally making headway.
You have been making a delicious and unique food or beverage that your friends and family love, and recently quit your day job to focus your energies on commercializing the product and bringing it to market. But have you legally protected your product?
Over 3 billion people worldwide now use the Internet. That number grows each day, making a compelling argument for strategically using the internet to showcase your reputation capital. Online reputation management helps people achieve that.
Dawn Casale was working retail at Barney’s when she realized there was a hole in the market for gift-appropriate cookies. Fast forward 16 years, three storefronts, and one pastry-chef husband/co-owner later, and One Girl Cookies is now a thriving business with many lessons learned along the way. Recently, Casale sat down with Hungry to share her home-baked story.
LinkedIn offers a great way for companies to connect with potential customers and influencers. Not only can you join groups and reach out directly to your ideal customer, you can also create a business page and connect by posting engaging content. Remember, content isn’t just about selling your product, but about becoming a trusted resource for information. So make sure your posts relate to your industry, not just the goods and services you may be selling.
The statistics offer a compelling case for why companies should consider exporting their goods. Ninety-seven percent of the world’s consumers live outside of the United States. Yet, only about 11% of American companies export their products. Brian Shube, founder Brian Shube Consulting, recently shared his insights into what it takes to become an exporter.