Rooftop Pioneer: Gotham Greens Takes Farming to a New Level

Sensing urbanites’ hunger for locally grown produce, Gotham Greens seized an opportunity to turn cities’ abundant rooftops into farms. Here, Co-Founder and CFO Eric Haley shares how the company got its start and landed on the shelves (and roof!) of Whole Foods Market.

How to Win in the Food Industry

Start-ups in the food industry, and the food tech sector in particular, have seen quite a bit of turmoil in the past year. Prominent, well-funded companies like Good Eggs, Kitchensurfing, Dinner Lab, and most recently Farmigo have either shuttered altogether or significantly scaled back their operations. As a food tech entrepreneur and advisor to other growing food companies, I have been asked this question many times: Is the food sector unwinnable?