You have been making a delicious and unique food or beverage that your friends and family love, and recently quit your day job to focus your energies on commercializing the product and bringing it to market. But have you legally protected your product?
The statistics offer a compelling case for why companies should consider exporting their goods. Ninety-seven percent of the world’s consumers live outside of the United States. Yet, only about 11% of American companies export their products. Brian Shube, founder Brian Shube Consulting, recently shared his insights into what it takes to become an exporter.