Enjoy this 3-minute podcast with tips for creating content that will drive customers to the checkout line: http://bit.ly/2e3ojwJ
LinkedIn offers a great way for companies to connect with potential customers and influencers. Not only can you join groups and reach out directly to your ideal customer, you can also create a business page and connect by posting engaging content. Remember, content isn’t just about selling your product, but about becoming a trusted resource for information. So make sure your posts relate to your industry, not just the goods and services you may be selling.