PR & Marketing

6 Tips for Leveraging LinkedIn

LinkedIn offers a great way for companies to connect with potential customers and influencers. Not only can you join groups and reach out directly to your ideal customer, you can also create a business page and connect by posting engaging content. Remember, content isn’t just about selling your product, but about becoming a trusted resource for information. So make sure your posts relate to your industry, not just the goods and services you may be selling.