Food entrepreneur and venture capitalist Kimbal Musk -- yes, Elon's brother -- seeks to seize control of the food supply from the industrial food complex. Through his venture, Square Roots, Musk and co-founder Tobias Peggs, are betting that the future of growing food lies in vertical urban gardens housed in shipping containers. Recently Peggs discussed their vision and plans for success.
Start-ups in the food industry, and the food tech sector in particular, have seen quite a bit of turmoil in the past year. Prominent, well-funded companies like Good Eggs, Kitchensurfing, Dinner Lab, and most recently Farmigo have either shuttered altogether or significantly scaled back their operations. As a food tech entrepreneur and advisor to other growing food companies, I have been asked this question many times: Is the food sector unwinnable?