Brother and sister duo Daniel and Rebecca Dengrove just scored a major victory. Their company, Brewla Bars, maker of ice pops from naturally brewed ingredients, was recently acquired by Ruby’s Naturals. Here Daniel Dengrove talks about how he and his sister found their niche in a saturated market and why they decided to sell.
Could there be a more seductive name for salty and sweet cookie concoctions than Legally Addictive? But as Laura Shafferman, founder of Legally Addictive Foods, knows, there’s more to business than a great moniker. We sat down with Shafferman to find out how she launched her business and why she decided to take on a big name partner.
Shamus Jones is a man of strong convictions. He believes in workers’ rights and artistry in everything he does. His ethos is on display in Brooklyn Brine, a six-year-old company that takes pickling and condiments to a new level. Through unique formulas like Whiskey Sour Pickles, a $16-an-hour wage, and partnerships with Finger Lakes Distilling and Dogfish Head Craft Brewery, Shamus is building a just pickle kingdom that extends as far as Australia and Japan. Recently, Hungry Marketing had the pleasure of chatting with Jones about his vision and success.
It started with an obsession over beef jerky and a group of college buddies tinkering with recipes. Then came a write-up in New York Magazine and SlantShack Jerky went from a stand at Greenpoint Market to the grocery aisles at Whole Foods. Hungry spoke with David Koretz, CEO, about organic growth, the importance of brand authenticity, and challenges with profitability.
Romy Raad and Natalie Neumann's foray into the food business started with an idea for a meal delivery company. But over time they refined their idea until they landed on Metabrew, a coffee-based energy drink that is both vegan and paleo. During a break from bottling, Raad shared the ups and downs of bringing a beverage to market and the joys of finally making headway.
Dawn Casale was working retail at Barney’s when she realized there was a hole in the market for gift-appropriate cookies. Fast forward 16 years, three storefronts, and one pastry-chef husband/co-owner later, and One Girl Cookies is now a thriving business with many lessons learned along the way. Recently, Casale sat down with Hungry to share her home-baked story.
In 2012, Bridget Firtle, left behind a well-paid job at a hedge fund to start The Noble Experiment, one of the only rum distilleries to operate in New York since Prohibition. Today at the age of 31, her Owney's rum can be found in 11 states and 4 countries. The secret? A great product, a great story, and a market that is looking for a hand-crafted alternative to Bacardi’s and Captain Morgan.